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Mortgage Operation Profitability: Focus on the Dough, Not the Show

Posted To: Community Commentary

Arthur D’Arcy “Bobby” Locke (1917-1987) was one of the first internationally successful South African golfers. He was inducted into the World Golf Hall of Fame in 1977. His famous saying was “You drive for show but putt for dough. ” So what does Bobby Locke’s famous saying have to do with the mortgage business? Let’s take a look at the two key words in this quote: show and dough. Have you ever noticed at industry events that people always want to brag about their loan volume and never talk about how much money they’re making? What we often find in our reviews that management’s primary focus is on loan volume, branch expansion…grow, grow, grow! Loan volume growth looks great as does the golf ball sailing down the fairway. You need loan…(read more)

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